Digital Marketing Certificate Course in Kolkata
Industry Curriculum & Syllabus Modules
Digital Marketing Foundations & Strategy
Inbound marketing, customer buyer journeys, brand positioning, and digital channels.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
Website Architecture & Conversion Optimization
Landing page design, user experience, conversion rate optimization (CRO), and CTA placement.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
Search Engine Optimization (SEO) On-Page
Keyword research, title tags, meta descriptions, header hierarchy, and internal linking strategy.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
Technical SEO & Schema Markup
Site speed, mobile friendliness, XML sitemaps, robots.txt, canonicalization, and JSON-LD structured data.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
Off-Page SEO & Authority Building
Backlink acquisition strategies, guest posting, broken link building, and local citation creation.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
Local SEO & Google Business Profile
Optimizing Google Business profiles, NAP consistency, local reviews, and Google Maps rankings.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
Google Ads & Performance Marketing
Search campaigns, Quality Score, match types, ad copy, bidding strategies, and conversion tracking.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
Display & YouTube Video Advertising
Google Display Network (GDN) placements, audience targeting, and YouTube skippable video ads.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
Meta (Facebook & Instagram) Advertising
Meta Ads Manager, custom audiences, lookalike audiences, pixel setup, and ad creatives.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
Content Marketing & Copywriting
Viral content strategies, blog writing, headline formulas, and lead magnet creation.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
Email Marketing & Marketing Automation
List building, automated email sequences, Mailchimp campaigns, and open rate optimization.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
Google Analytics 4 (GA4) & Capstone Live Campaign
GA4 event tracking, conversion funnels, live client budget campaigns, and placement interview drives.
- Hands-on practical code implementations
- Live scenario architecture & debugging
- Enterprise code review & optimization
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